Jeff LeJune


Hershey Kisses Kissmas for CVS 2016 – Breakdown

  • 2.5D
  • after effects
  • Newton
  • Parallax
  • Physics
  • SImulation

Back in 2016 I had the opportunity to design and build a a motion graphic video that would play on digital signage in CVS retail stores for Hershey Kisses promotional Christmas Kisses exclusively available for the retailer. I received the actual print production files for the in-store packaging and when about dissecting the assets and preparing for design and animation. This break down takes you through some of the R&D for rigging the Kiss “plume” (white paper that sticks out of the wrapped chocolate). I decided to give Newton a try to accomplish secondary reactive motion based on animation of the Kiss chocolate. Rigging with solid shape layers across the length of the “plume” and then linking puppet pins on the art to the location of the shape layers as they reacted to the 2D physics simulation provide by the Newton plugin in After Effect produced a result I was happy to move forward with. After moving the 2D animated art of the Kiss through a 3D space and following it with a camera, I resolved to the lockup of the packaging of the actual product. Next I pull the camera back to reveal another Newton physics simulation where Kisses are pouring out of the packaging into a gift box, then a lid and a final Kiss drops on top to wave good bye as I close with CTA to note their exclusivity.

Software used: Photoshop, Illustrator, After Effects, Newton.