OBJECTIVE
After the release of NHL24, EA needed a fresh take on a ton of different elements. The goal was to create a “hypestage” like setup which all pre-play activities can live as well as a new opening video to hold menu items. This included a whole slew of concept designs, viz id mograph, smoke & particle sims, and seasonal releases. Fun stuff!
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THE BRIEF
PLAY, LOOK, FEEL LIKE A SUPERSTAR
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MOODBOARD
INITIAL “HYPESCREEN” EXPLORATION
RENDER EXPLORATIONS
LASER PROJECTIONS
RENDER EXPLORATIONS
MICRO TEXTURES
RENDER EXPLORATIONS
MOTION
RENDER EXPLORATIONS
MAIN STAGE
INTRO VIDEO EXPLORAITONS
