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Tendril had not yet worked with Hublot when the Swiss luxury watchmaker got in touch about creating a launch film for its Big Bang Integral Tourbillon Full Sapphire limited series watch. Known for expertly blending elegance and engineering, Hublot had seen Tendril’s work and thought the Toronto, Canada-based studio was the right choice for visualizing the watch, which was 10 years in the making and has a case and bracelet made entirely from sapphire.
New York City-based director Saad Moosajee has always found Renaissance art interesting because “it evokes God and seems to have a holy quality whether there are literally angels or just dark, moody figures,” he explains. Even so, it’s an aesthetic he hasn’t found much use for until recently, when Japanese singer-songwriter, Joji, contacted him about directing a music video for “777”, a track from the artist’s latest album, Nectar.
Commissioned by BBC Studios , live event specialist NorthHouse Creative conceptualized, designed and created a visual extravaganza that brought Buckingham Palace’s iconic façade to life in celebration of the late Queen Elizabeth II’s Platinum Jubilee last June.