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Flashy motion graphics pieces are the perfect way to go for some projects. But sometimes there has to be more to the visual story. That was the case recently when Bloomberg asked The Mill to create a 30-second spot for Interactive Brokers, a brokerage firm that serves customers all over the world.
Aptly named, What You May Find, the FITC titles offer a dark and referential vision of a future in which technology and innovation are used to manipulate and homogenize humanity. Erin Sarofsky, who founded her design-driven production company in 2009, says her team was honored when FITC founder, Shawn Pucknell, asked them to create the titles.
Toronto-based director/animator Nick DenBoer has been collaborating with electronic music producer and musician Joel Zimmerman (aka Deadmau5) for years. It’s an odd pairing in some ways—Deadmau5 (pronounced dead mouse) is internationally recognized for his original, well-engineered sound and straight-talking demeanor. DenBoer (aka Smearballs) is known for being uniquely talented at making super weird stuff, including some surreal branding for KFC.