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Run for It
UK-based MNFST Studio used Cinema 4D, Redshift,
Houdini and more to create a playful spot for Puma’s NITRO running shoes that featured morphing fluid and foam in a futuristic lab with holographic environments.
Bringing Science to Life
Sarner is known for being a creative agency that specializes in immersive visitor experiences, so when they were asked to head up a new exhibition for the Biotech Room at the King Salman Science Oasis in Riyadh, Saudi Arabia, they assembled the perfect team to get the job done. One Small Pixel served as the creative and production company coordinating the content in three main rooms, and they partnered with London-based Ink and Giants to create and direct experiential films as part of the installation.
What You May Find
Aptly named, What You May Find, the FITC titles offer a dark and referential vision of a future in which technology and innovation are used to manipulate and homogenize humanity. Erin Sarofsky, who founded her design-driven production company in 2009, says her team was honored when FITC founder, Shawn Pucknell, asked them to create the titles.