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Lucas Cuenca was born in Ushuaia, Argentina, one of the southernmost cities in the world and a last stop for boats on their way to Antarctica. He made his way to Buenos Aires to study multimedia design, and that was where he first saw “The Lord of The Rings” in a theater.
Aptly named, What You May Find, the FITC titles offer a dark and referential vision of a future in which technology and innovation are used to manipulate and homogenize humanity. Erin Sarofsky, who founded her design-driven production company in 2009, says her team was honored when FITC founder, Shawn Pucknell, asked them to create the titles.