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Mick Jagger, David Bowie, Bob Dylan, Ray Charles—and so many others—had exceptionally talented backup singers who helped make them famous, though those singers are much less well known. In truth, the same thing could probably be said for most artistic genres and, fortunately, there are events that help recognize some of those unsung folks, like the British Academy Television Craft Awards.
New York City-based director Saad Moosajee has always found Renaissance art interesting because “it evokes God and seems to have a holy quality whether there are literally angels or just dark, moody figures,” he explains. Even so, it’s an aesthetic he hasn’t found much use for until recently, when Japanese singer-songwriter, Joji, contacted him about directing a music video for “777”, a track from the artist’s latest album, Nectar.
Aptly named, What You May Find, the FITC titles offer a dark and referential vision of a future in which technology and innovation are used to manipulate and homogenize humanity. Erin Sarofsky, who founded her design-driven production company in 2009, says her team was honored when FITC founder, Shawn Pucknell, asked them to create the titles.