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Run for It
UK-based MNFST Studio used Cinema 4D, Redshift,
Houdini and more to create a playful spot for Puma’s NITRO running shoes that featured morphing fluid and foam in a futuristic lab with holographic environments.
What You May Find
Aptly named, What You May Find, the FITC titles offer a dark and referential vision of a future in which technology and innovation are used to manipulate and homogenize humanity. Erin Sarofsky, who founded her design-driven production company in 2009, says her team was honored when FITC founder, Shawn Pucknell, asked them to create the titles.
Reengineering Timekeeping
Belgian-based Studio Plankton’s team of 3D artists and animators are skilled at telling brand stories of all sorts. One of their many clients is Ressence, a modern watchmaking start-up that has relied on the studio to transform highly technical specifications into meticulously detailed visuals with clear messaging and contemporary branding since 2015.