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Machine Dreams
TV series titles don’t usually need updating from season to season. But with the hosts leaving the theme park to head out into the real world in Westworld’s season 3, the time was right to make a change. Asking the question, “What would it look like for a machine to look back on the world of Westworld’s first two seasons, Antibody collaborated with AI Fiction to create “machine dreams” for the title sequence, which explores what the characters go through as they struggle with their new freedom.
Run for It
UK-based MNFST Studio used Cinema 4D, Redshift,
Houdini and more to create a playful spot for Puma’s NITRO running shoes that featured morphing fluid and foam in a futuristic lab with holographic environments.
Wearable Works of Art
Tendril had not yet worked with Hublot when the Swiss luxury watchmaker got in touch about creating a launch film for its Big Bang Integral Tourbillon Full Sapphire limited series watch. Known for expertly blending elegance and engineering, Hublot had seen Tendril’s work and thought the Toronto, Canada-based studio was the right choice for visualizing the watch, which was 10 years in the making and has a case and bracelet made entirely from sapphire.