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Flashy motion graphics pieces are the perfect way to go for some projects. But sometimes there has to be more to the visual story. That was the case recently when Bloomberg asked The Mill to create a 30-second spot for Interactive Brokers, a brokerage firm that serves customers all over the world.
Lucas Cuenca was born in Ushuaia, Argentina, one of the southernmost cities in the world and a last stop for boats on their way to Antarctica. He made his way to Buenos Aires to study multimedia design, and that was where he first saw “The Lord of The Rings” in a theater.
TV series titles don’t usually need updating from season to season. But with the hosts leaving the theme park to head out into the real world in Westworld’s season 3, the time was right to make a change. Asking the question, “What would it look like for a machine to look back on the world of Westworld’s first two seasons, Antibody collaborated with AI Fiction to create “machine dreams” for the title sequence, which explores what the characters go through as they struggle with their new freedom.