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Audiences Just Aren’t Feelin’ It.
Sometimes burnout can be a good thing. At least it was recently for Cinema 4D/After Effects and Octane artist David Ariew. After finishing up a grueling full-CG music video for artist Janelle Kroll, it was time to start another massive project—a new music video for Michael Marquart’s band, A Bad Think. “But I had a huge case of blank-slate syndrome,” Ariew recalls, explaining that the whole video was shot on green screen so everything that would exist behind Michael, the singer, was totally up in the air.
Reengineering Timekeeping
Belgian-based Studio Plankton’s team of 3D artists and animators are skilled at telling brand stories of all sorts. One of their many clients is Ressence, a modern watchmaking start-up that has relied on the studio to transform highly technical specifications into meticulously detailed visuals with clear messaging and contemporary branding since 2015.
Using 3D to Set Renaissance Art in Motion
New York City-based director Saad Moosajee has always found Renaissance art interesting because “it evokes God and seems to have a holy quality whether there are literally angels or just dark, moody figures,” he explains. Even so, it’s an aesthetic he hasn’t found much use for until recently, when Japanese singer-songwriter, Joji, contacted him about directing a music video for “777”, a track from the artist’s latest album, Nectar.