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When Dave Koss, Matt Milstead and the rest of the team at Mograph.com were planning their newly launched 24/7 streaming channel, MographTV, they knew they wanted to include many different artists who could pop on in between shows in short videos offering tips, inspiration and whatever else they dreamed up.
Flashy motion graphics pieces are the perfect way to go for some projects. But sometimes there has to be more to the visual story. That was the case recently when Bloomberg asked The Mill to create a 30-second spot for Interactive Brokers, a brokerage firm that serves customers all over the world.
Aptly named, What You May Find, the FITC titles offer a dark and referential vision of a future in which technology and innovation are used to manipulate and homogenize humanity. Erin Sarofsky, who founded her design-driven production company in 2009, says her team was honored when FITC founder, Shawn Pucknell, asked them to create the titles.