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When freelance animation director and designer, Russ Etheridge teamed up with his wife, Ayndrilla Singharay, to make a fantastical film loosely based on a Hindu myth, they didn’t plan on their production schedule coinciding with the birth of their first child. But things don’t always go as planned and, looking back, they can hardly believe they managed to finish Armstrong, a 10-minute 2D/3D short about love and strength and what happens when the moon suddenly disappears.
When Huawei approached the WPP Team Huawei agency about creating a promotional short showcasing some of the ways in which technology improves quality of life, they tapped Warsaw-based design and animation studio Ars Thanea to be the creative production lead on the project.
Cofounder of animation and VFX studio Warm & Fuzzy, John Bashyam has worked with the Coachella Valley Music and Arts Festival since 2014, and the relationship encapsulates everything he loves most: music, fun, great clients, and exciting visual challenges.