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The collective behind Argentina-based Playful Studios collaborates on a wide range of creative campaigns for clients all over the world.
Jayse Hansen remembers exactly where he was when he realized what he wanted to focus on as an artist. It was 2005 and he was at a design conference listening to fictional user interface (FUI) pioneer Mark Coleran describe how he created FUI for films like Mission Impossible, Alien vs. Predator and The Bourne Identity. Watching intently as Coleran presented his screen designs for mini spy cameras, holo tables and FBI forensic labs, he thought: “That has to be the best job ever.” Though he knew nothing about how to get started, he knew he wanted in.
When freelance animation director and designer, Russ Etheridge teamed up with his wife, Ayndrilla Singharay, to make a fantastical film loosely based on a Hindu myth, they didn’t plan on their production schedule coinciding with the birth of their first child. But things don’t always go as planned and, looking back, they can hardly believe they managed to finish Armstrong, a 10-minute 2D/3D short about love and strength and what happens when the moon suddenly disappears.