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Audiences Just Aren’t Feelin’ It.
Sometimes burnout can be a good thing. At least it was recently for Cinema 4D/After Effects and Octane artist David Ariew. After finishing up a grueling full-CG music video for artist Janelle Kroll, it was time to start another massive project—a new music video for Michael Marquart’s band, A Bad Think. “But I had a huge case of blank-slate syndrome,” Ariew recalls, explaining that the whole video was shot on green screen so everything that would exist behind Michael, the singer, was totally up in the air.
Who Says Finance Can’t be Visually Interesting?
Flashy motion graphics pieces are the perfect way to go for some projects. But sometimes there has to be more to the visual story. That was the case recently when Bloomberg asked The Mill to create a 30-second spot for Interactive Brokers, a brokerage firm that serves customers all over the world.
Nature Will Prevail
L.A.-based art director Sasha Vinogradova’s animated short Forest is an environmentally conscious fairy tale that doubles as a grim fable about humans’ capacity for destruction. Made with Cinema 4D, Arnold, and After Effects, Forest is a milestone in Vinogradova’s fast-developing career as a visual artist and art director.