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Flashy motion graphics pieces are the perfect way to go for some projects. But sometimes there has to be more to the visual story. That was the case recently when Bloomberg asked The Mill to create a 30-second spot for Interactive Brokers, a brokerage firm that serves customers all over the world.
Spurred on by the free time imposed by the COVID-19 pandemic lockdown, Brussels-based motion graphics artist Fabian Aerts decided to fulfill his dream of creating a TV title sequence.
Tendril had not yet worked with Hublot when the Swiss luxury watchmaker got in touch about creating a launch film for its Big Bang Integral Tourbillon Full Sapphire limited series watch. Known for expertly blending elegance and engineering, Hublot had seen Tendril’s work and thought the Toronto, Canada-based studio was the right choice for visualizing the watch, which was 10 years in the making and has a case and bracelet made entirely from sapphire.